Evidence, with context · Adults 18+

Facts deserve the full story.

We're here for adults who want to leave cigarettes behind. That means being honest about what research shows, what it doesn't, and where uncertainty remains.

Sourced evidence: The seven topics below summarise published health guidance and research, including their limits.

Campaign opinion: Our view on flavour bans is separate from that evidence. Jump to our campaign position →

01 · The human cost

Around 100 deaths each week in Ireland.

The HSE says around 100 people die in Ireland every week from smoking-related illness. These are people, not just a statistic: parents, friends, neighbours and colleagues.

Keep in mind: This is the HSE's approximate weekly figure, not an exact annual tally. It should not be used to imply a directly comparable, established vaping death count.

02 · Relative harm

Less harmful does not mean harmless.

The NHS says nicotine vaping is less harmful than smoking. Switching completely reduces exposure to many toxins from burning tobacco. Continuing to smoke alongside vaping still exposes you to smoking-related harm.

Keep in mind: Vaping has risks, and the long-term effects are not fully known. Children and non-smokers should not vape. The healthiest option is neither smoking nor vaping.

03 · A widely quoted estimate

What does “95% less harmful” mean?

The 2022 review commissioned by England's Office for Health Improvement and Disparities described vaping as posing “a small fraction of the risks of smoking” in the short and medium term. It discussed the earlier “at least 95% less harmful” estimate as broadly accurate.

Keep in mind: This is an overall relative-harm estimate, not a measured 95% reduction in every disease, not “95% safe”, and not a guarantee about lifetime risk. We use the review's more cautious wording rather than treating the percentage as a promise.

04 · Stopping smoking

Nicotine e-cigarettes can help adults quit.

Cochrane's living systematic review finds high-certainty evidence that nicotine e-cigarettes help more people stop smoking for at least six months than nicotine replacement therapy such as patches or gum.

Keep in mind: This comparison does not establish that vaping is better than every available treatment. Evidence for quitting effectiveness is not the same as evidence of long-term safety. HSE advisers can help you explore licensed stop-smoking treatments.

05 · The US lung-injury outbreak

EVALI needs context, not dismissal.

The CDC's investigation of the 2019 US EVALI outbreak linked most cases to THC-containing vaping products, especially from informal sources. Vitamin E acetate was strongly linked to the outbreak. The CDC recorded 68 confirmed deaths as of 18 February 2020.

Keep in mind: THC products are different from nicotine e-cigarettes. But the CDC did not rule out other chemicals, including in non-THC products, in some cases. This evidence cannot support a blanket claim that vaping has caused zero deaths.

06 · Nicotine and young people

Nicotine is not simply “like coffee”.

Nicotine is highly addictive, but it is not the main cause of smoking-related cancer. Burning tobacco creates many of the dangerous chemicals in cigarette smoke. That distinction matters, but it does not make nicotine risk-free.

Keep in mind: An equivalent safety profile to caffeine is not established by these sources. Nicotine can harm the developing adolescent brain and carries risks during pregnancy. Liquids must be kept away from children and pets.

07 · Health-service costs

A real burden. The right measure.

An RCSI study reported approximately €20.2 billion in modelled long-term healthcare costs for the current smoking population. Smoking-related illness places pressure on people, families and health services.

Keep in mind: The figure is not an annual taxpayer bill. Modelled long-term costs depend on assumptions and should not be presented as this year's public spending, or as a forecast of savings from vaping.

Campaign opinion starts here

Protect young people. Listen to adults.

This is Poor Taste's position, not an NHS or HSE recommendation. We oppose a flavour ban because adults' experiences of leaving cigarettes behind deserve a voice. The sources above do not establish that every flavour policy is harmful, or endorse our campaign. Protecting children and supporting adults are both important.

We don't label studies “bogus”, allege hidden funding or predict the effects of prohibition without checking the original evidence. This is a starting collection, not a complete review of every study.

Sources checked 23 October 2026. Follow the originals for updates. UK guidance describes UK services and regulation; it is not an Irish treatment recommendation.

Your experience matters.

If flavoured vapes helped you stop smoking, your TD can hear it from you.

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